The survival of the Wayuu culture has been subject to the ability to adapt to changes in western culture; that is why one hundred twenty wayuu artisans from the Jonjoncito indigenous communities in the municipality of Uribia and Tucupao in the municipality of Riohacha as organized groups, found in the advice and support of sponsors the use of strategies to achieve the creation of artisan products with a traditional tendency and with fashion concept. Just Wayuu is the nascent brand of this process and has managed to position the wayuu fabric of these artisans.